Idea versus execution. It’s an on-going debate in the business world. Nevertheless, there is no shortage of experts who say coming up with a great business idea is not enough, it’s the actual execution that matters. Since I agree, it’s always nice to read another article that supports that side of the argument, especially one that cites good examples to make the point.
In her recent article, Execution, Not New Ideas, Give Startups Edge, ZDNet’s Jamie Yap joins a growing chorus who believe that an idea is not enough. Yap gets right to the point by saying, “Startups should be less hung up over how to reinvent the wheel with new ideas, and focus on execution because that is critical for overall success…”
She also cites Casey Lau, co-founder of StartupsHK, an open support group for Hong Kong startups, to support the argument that execution, not new business ideas, is what makes startups successful in the end.
Facebook and Android are both examples of execution trumping new ideas, Lau notes. While it was not the first mobile platform, Android deviated from the “walled garden” approach of iOS, which contributed to success of the now ubiquitous platform, he points out. As for Facebook, it copied various ideas from social networking of MySpace to break into the consumer mainstream.
In both cases, and fortunately for us, entrepreneurs found ways to execute a creative transformation of ideas that had already been done. Proving once again that coming up with a great business idea isn’t the hardest part of doing innovative things.