Launching a startup is a never-ending learning experience of what to do and what not to do when starting a new business venture. Aspiring entrepreneurs will never know what to expect unless they either start from scratch and learn by themselves or look at what others have already done and hope to profit from their experiences.
The “learning from others” approach is the premise behind a book called The Startup Playbook: Secrets of the Fastest Growing Startups from Their Founding Entrepreneurs by David Kidder.
In the Startup Playbook, Kidder, who is an entrepreneur, offers his own success formula for starting a business by relying on the experiences of highly profitable ventures that started from very modest beginnings.
Kidder demonstrates his lesson-learning approach by illustrating famous success stories from entrepreneurs such as Chris Anderson, who became famous through a publishing startup that built an important niche with broad online support; Charles Best, who made money by developing a philanthropic marketplace where people could meet to raise money; and Tom Gardner, who launched Motley Fool to make tons of money by charging a modest flat fee for high quality investment advice.
The Startup Playbook delivers plenty of examples of how to take a product from concept through to full implementation while making money on practical ideas that work. Overall, the book serves as a helpful resource for anyone with a new idea that seeks to commercialize it and reap the benefits of happy customers and large profits.