In his startup keynote address during the Chicago Ideas Week in July 2012, Scott Dorsey provides five ideas on how to create a thriving company.
Dorsey is the CEO and co-founder of the email marketing and interactive marketing company ExactTarget and provides insight on how startups can build larger sales capacity and breed entrepreneurial success.
Dorsey’s first piece of advice is to look big from the early days onward—appearing established is very important. This can be achieved by crafting a professional perception through the website, social media and running in bigger circles.
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