How to Assess a Direct Selling Opportunity

If you have to work, there’s no place like home. For many people, having the freedom and control to earn a living while working at home is an appealing proposition. It’s the reason why a growing number of  women, and men, are turning to direct selling opportunities as a way of generating some extra income.

Direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles.

Direct sellers don’t necessarily have to sell door-to-door, although that is usually how they start out. Many sell their products over the phone or even through the mail or via a personal website. As a direct seller, your sales channels are limited only by your imagination.

An estimated 15.8 million people are involved in direct selling in the United States and more than 74 million worldwide. Most are women, though nearly a third are men or two-person teams such as couples.

Kim Washington, a mother of two, started her own business about six years ago as a consultant with Thirty-One Gifts, a direct sales company that offers purses, totes and accessories — “things to simplify your life.” The name refers to a passage in Proverbs 31 about a virtuous woman.

During her first year, Washington earned $12,000 selling Thirty-One products. Today, she supervises thousands of representatives as an independent senior executive director for Thirty-One Gifts. She earned about $325,000 in 2011.

Washington began her Thirty-One career for the same reasons so many other woman do —because her family was hurting financially and the idea of making a little bit of extra money was too good to pass up.

“I know that it is difficult for people to believe that you can have the kind of success I’ve had by selling purses and tote bags, but it is possible,” Washington said in a news release.

The ever-growing popularity of direct selling often motivates dishonest individuals and companies to misrepresent themselves as legitimate direct selling businesses in hopes of enticing victims.

Conducting thorough research beforehand will help you weed out the real direct-selling companies from illegitimate scams. The Direct Selling Association offers a number of resources for individuals considering direct sales.

So just how do you choose the right direct sales business for you?  With hundreds of direct sales companies out there, there’s no perfect answer, says Business Among Moms.  What may be good for one person may not be good for another.

Are you a mom looking for another way to earn additional income and stay home with your family?  Business Among Moms compiled a list of some of the most popular businesses you can start from the comfort of your own home.

Once you have a list of companies, it’s time to get down to the nitty gritty.  Obviously, you like the products.  Now it’s time to find out about the business.

This slideshow requires JavaScript.

This slide show offers some questions you need to ask the direct sales company before signing any agreement.

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3 thoughts on “How to Assess a Direct Selling Opportunity

  1. Pingback: What? Direct Selling is a business??… | My Direct Selling Blog

  2. Pingback: What?! Direct Selling is a business? | My Direct Selling Blog

  3. Pingback: Why Facebook sweepstakes might work…in Direct Selling? | My Direct Selling Blog

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