How to Get Bloggers to Write About Your Startup



Insider advice from ReadWriteWeb author Rieva Lesonsky.

It’s every startup’s dream – to get the attention of the people who matter. You might think that refers to customers or clients, or even venture capitalists or angel investors.

Nope. We’re talking about bloggers.

Sure, investors and customers are vital to the success of a startup business, but few things can turn your tech startup into the “it” company on everyone’s lips (and tweets) as quickly as getting mentioned by a prominent blog or blogger.

As a journalist and blogger myself, I know a thing or two about what captures the attention of the media, about what makes a founder or company interesting. Here are some tips to get you started on your attention-getting campaign – from bloggers or mainstream journalists. (While I’m concentrating on bloggers here, many of these tips could also help you get the attention of a relevant newspaper or magazine writer or columnist.)

Read the full article on



2 thoughts on “How to Get Bloggers to Write About Your Startup

  1. Thanks for sharing the RWW article. It seems that building your brand via the media and blogosphere is a powerful and effective method of getting your startup noticed. I know bloggers are keen to write about things but getting a journalist interested takes a little bit more hard work.

    • Thanks for your comment. You’re right, it’s not easy to get the attention of journalists. When I worked as business editor of a national magazine, I used to get tons of pitches from entrepreneurs and PR folks representing entrepreneurs. The most interesting pitches were the ones that went into detail to explain why their story was unique and worth writing about. Some pitches were even written in the form of a news article. I always responded positively to solid, thought-out pitches with intriguing story angles. So, there is hope for getting the attention of journalists if you know how to make a great pitch!

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