Thinking of starting a t-shirt company? You might want to read about my experience before continuing.
My name is Justin Merm and two and a half years ago my fiancee and I started a t-shirt company named Anomalous. Well, rewind a bit further. From a very young age there have been two things that interest me more than anything else. Art and entrepreneurship. Two of the most conflicting ideologies when it comes to trying to make a living. If you’re here, I’ll assume that you, at the very least, share one of those two qualities. However, most of you probably share both.
I realized that designing a t-shirt was a lot like painting on a blank canvas or drawing on a fresh sheet of paper. There are restrictions, as there are with any art medium, but for the most part you have the freedom to do what you’d like. That enticed me. What I failed to realize is that slapping some ink on a shirt and blindly creating an attractive website doesn’t equate to a solid business plan and ongoing sales. It’s a mere fraction of what it took to start and run a t-shirt line.
I’m not here to tell you how to keep your new, fledgling brand afloat. That is something that I do not have experience with. What I am here to do, though, is explain how NOT to start a t-shirt company.
Read the full story on HowtoStartAClothingCompany.com